McDonalds - Im lovin it

Is absolute SHITE, and why is Justin Timberlake trying to sound like Eminem. Apparently the global campaign has been lauded for its excellents, but it really is crap. A jumbled up mish-mash montage of camcorder video and proper video making a seeping slush of dreary feel good factor treacle pudding. well, thats my view anyways.