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Steve Jobs makes his thought known about DRM - Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players." [VIA] As ever, John Gruber has an insightful (inciteful?) and interesting take on the whole thing. Brian Ford on Newsvine also has an interesting take.
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"and Apple would embrace it in a heartbeat"..
You know, not all of the music in the iTMS catalog is licensed from the Big Four. A fair bit is from smaller and indie labels, some of which have no problem with selling their music without DRM. In fact, there are those that have asked Apple to sell their music sans DRM but have been denied.
Jobs doesn't have to wait for the Big Four. If he really is serious about this he should give the smaller labels the option of selling their music through iTMS DRM-free. If he doesn't, it is hard to see his open letter as more than damage control to get the euro consumer ombudsmen off his back.
Youll probably find that with Apple's contract to the 'big 4' music labels, ALL music on iTMS has to have DRM - regardless of the label, just guessing