Make The Logo Bigger!

I found this mp3 via my del.icio.us parody mp3 feed - I was amused and intrigued enough to do some Google delving whereby I found the Burn Back Myspace page and the official Burn Back site. This intriguingly has prominent links to here and here, Portfolio Night apparently kicks off May 3. So, amusing Spinal Tap meets The Darkness style advertising and design related songs. What's going on? Smacks to me of a viral campaign to promote advertising. I for one think it's quite funny.